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USE CASES

Campaign Measurement

Total performance measurement

Effortless Campaign Optimization

Actionable Competitor Analysis

Crisis Prevention

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  • Measure your marketing campaigns with unparalleled precision
  • Measure your marketing campaigns with unparalleled precision
  • Measure your marketing campaigns with unparalleled precision
  • Measure your marketing campaigns with unparalleled precision

Total performance measurement

  • Uncover every key metric from social media impressions to the impact on brand sentiment to find out how your campaigns are really performing.
  • Highlight key details and performance improvements by benchmarking your current results against previous campaigns.
  • Get easy access to your brand’s social media statistics in one integrated and interactive live dashboard.

Effortless Campaign Optimization

No more wasting money on ineffective ads.

  • Double down on successful campaigns while eliminating poorly-performing ones with data-driven insights.
  • See what your customers are talking about online with real-time hashtag analysis to optimize and elevate your campaigns’ messaging.

Actionable Competitor Analysis

  • Find out what competitors are doing right and wrong to take inspiration in your own campaigns.
  • Analyze what your target audience is tagging on social media, all the way from analyzing sentiment to spotting relevant influencer tweets as they happen.
  • Find out the good and bad things people are saying about your rivals and your brand—even if your name is not in the conversation.

Crisis Prevention

  • Detect and fix serious issues in your campaigns before they turn into PR nightmares.
  • Get notified instantly whenever unusual mention spikes are spotted to facilitate quick responses.
  • Analyze social media hashtags to understand what your target audience is discussing to prevent potential crises.

This use case was completed using Lucidya's CXM platform
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Other use cases

Brand Reputation Auditing
Social Media Lead Generation
Influencer Marketing
Customer Care
Content Strategy
Competitor Insights
Crisis Management
Market Research
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