In FMCG, ongoing research is vital. Tracking shifts in consumer behavior, gathering customer opinions, and analyzing these perspectives everywhere are essential for success. Knowing the most popular seasons or items, staying informed about competitors, and understanding the overall market performance. Lucidya aids companies with integrated solutions for success.
In the competitive retail landscape, where startups and established enterprises frequently adapt their strategies, Lucidya provides FMCG companies with a straightforward means to benchmark their performance against rivals. This enables them to gain valuable insights into their market positioning.
Monitoring various KPIs including share of voice, customer happiness, and product performance through Lucidya’s social listening tool.
Compare your brand’s performance across industries at any point in time to fine-tune your marketing campaigns.
Discover unmet needs among your target audiences that your competitors are failing to address with their solutions.
Discover upcoming trends and demand spikes
By actively engaging in vital customer dialogues, you can discern emerging trends and leverage this insight more swiftly than your competitors. Grasp the factors influencing consumer purchases and proactively adapt your strategies, ensuring your supply chain remains resilient to sudden surges in demand.
Identify product trends and changing customer preferences through keyword, hashtag, and personality monitoring.
Create profitable solutions to satisfy customer demand by understanding what the market truly needs in different timelines.
Discover new target audiences to market your products to drive revenue and growth in the retail sector.
Optimize campaigns effectively
A marketing strategy that works well and connects with your customers doesn’t happen by chance. With Lucidya, you can uncover important audience insights to modify your messaging and execute successful campaigns consistently. By leveraging consumer data, your customers will fall in love with your brand’s values, leading to greater margins and accelerated business growth.
Identify potential target audiences for every product line and the core message for your campaigns.
Monitor performances in real-time to make changes as needed before your customers lose interest.
Optimize campaigns with detailed audience insights and market information through Lucidya’s comprehensive social listening product.
Launch new products without risk
FMCG companies are always launching new products to cater to customers. However, they could launch unwanted products or stock inaccurate quantities for in-demand goods. Lucidya allows retail companies to understand exactly what their customers want to eliminate failure in new product launches.
Learn from relevant consumer conversations to identify the right strategy, messaging, and budget for new product launches.
Discover how customers are reacting to your products in real-time with Lucidya’s advanced keyword monitoring tool.
Benchmark product launches with similar events from the past or against your competitor’s campaigns.
Our products are perfectly suited for the telecom industry
