Successfully managing your customer relationships is and effective part of shaping your brand image on social networks; this includes handling various complaints and inquiries successfully according to the strategy that has been developed for your CRM.
People are increasingly using social networks to connect with brands. It is also a preferable channel for customers to send complaints on an ongoing basis. In this article, you’ll find a set of tips to help you manage your customer relationships on social networks:
What is Social Customer Relationship Management?
Social CRM is the process that enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues or suppliers on Social media channels. Usually, CRM focuses on implementing clients and prospects demands, solving the problems they face, and gathering data on the market and consumers on an ongoing basis.
The CRM process on social networks includes some practices as follows:
- Post analysis
- User analysis
After identifying what’s Social CRM process is about; here are a set of tips to enhance your success:
Building Clear Clients Personas
Segmenting your audience and your database on clear marketing personas important to delivering targeted, relevant messages to them. You don’t have to be an organizational freak, but segmenting your contacts, prospects will always help you move better and faster.
There are so many variables to take into account and so many possible ways to segmentation, most prominent are:
- How they interact with your brand?
- Other info depending on your business
Understanding who you are trying to reach and interact, greatly helps you to put yourself in their shoes and thus ensures that you are successfully managing your relationships with them.
Solve any problems quickly and professionally
Apologizing to your audience concerning the sudden bug or server failure which affected your website or service, can save you tons of negative attack and complaints, right?
By explaining what the problem is and expressing concern on your part, some people will see that notifying you of the problem in a negative way is not necessary.
There’s no single formula that will represent your perfect apology for any problems, however always try to be transparent and consistent; and really put some hard work to fix this problem from your part.
Tell customers how they can reach you
Some customers visit your social networks accounts only trying to to find another way to communicate with you. With this growing use of social networks as a platform to help customers in this context, only 30% of customers prefer to solve their problems through social networks rather than other ways of communication. Although this percentage is increasing, it is important to give your customers many other ways to communicate with you.
Respond to customer inquiries in a timely manner
Quick response shows how committed you are to customer service and problem solving, builds a positive image and increase their trust in your brand.
You can increase your chances of quickly responding to customers by placing a feature that sends you alerts on your phone continuously.
You can also use pre-existing answers in the FAQ list and communicate a customized respons to each customer when on need.