Engagement is the name of the game in social media marketing.
You want your customers to be actively engaging with your brand whether it is through social media likes or watching videos. One of the best ways to increase engagement is by leveraging Twitter questions—a strategy used by many leading brands to capture user attention.
The difference in engagement between a normal tweet and a question is massive. A good tweet gives you likes and retweets. Customers may reply to your post though it’s not as common compared to the previous two.
Likes and retweets are useful but they don’t tell you what people are thinking.
These two metrics also do not represent engagement completely. Someone can like your tweet without even reading it. This is where asking questions is an advantage.
You can run quizzes, polls, and Q&As on Twitter. This allows customers to connect with your brand as they express their thoughts and opinions when they reply to your questions. For example, you can run a quiz on digital marketing. Not only are you educating customers, but you’re also building engagement by getting them to interact with your brand.
Many successful brands today are leveraging Twitter questions to build strong relationships with their customers. Let’s look at an example from Starbucks. The coffee giants only asked a simple question but the response was incredible.
Crafting and promoting questions is not difficult. Here’s how you can do it for your brand.
Twitter polls are the easiest way to start asking questions. You can directly add polls in your tweets just like how you’d make a normal post. Your readers will then see a list of choices that can be customized when creating a poll. When users click on a choice, their selection will be tallied and displayed live in your tweet.
Polls are effective for brand engagement as it’s quick and easy. Keep your polls simple. Don’t use complicated questions or enter a long list of answers. The shorter your poll is, the more likely it is for people to respond to it.
Twitter has a quick guide here on setting up polls if you need help doing so.
Quizzes are great for interactions as well since they get your customers to think. HubSpot uses Twitter polls to quiz readers on their content marketing knowledge.
What’s great about this is that anyone can respond which helps massively with exposure and brand awareness. Picture a quiz going viral. You’ll attract interest from existing clients and people outside of your customer base.
Try to keep your quizzes simple. Go for short, general questions related to your niche. You can also make a series of quizzes to retain interest. Posting one question every week, for instance, can help you generate long-term engagement on Twitter.
One way to generate short-term engagement is to ask questions related to recent events. Perhaps something big happened in your industry. Ask customers how they felt about the event. Were they happy? Did it upset them? Maybe it was a surprise?
Customers are likely to respond to your tweet since the event is fresh in their minds. You can also use celebrations or special days to flesh out your question. Dunkin Donuts did a great job with this by posting a tweet referencing the National Coffee Day.
Feel free to experiment with different types of content when asking questions. Use videos, GIFs, or even links outside of Twitter to spice up how you connect with customers. This makes questions more interactive while also avoiding the dullness of seeing text polls every time.
You can also encourage customers to respond in innovative ways. Rather than replying to your tweets, why not get them to capture their answers on video? The more creative your questions, the more likely it is for people to engage with your brand regardless of your niche.
Finally, use social listening tools to capture the results of your questions. A tool like Lucidya lets you see how customers feel about your campaigns without you having to do the tedious data work.
Lucidya is an AI-powered social media listening tool that empowers companies with in-depth, never-before-seen customer insights. Lucidya’s best-in-class text analysis engine also provides powerful sentiment analysis for conversations in English and all Arabic dialects including Najdi, Hijazi, Levantine and many more.
With Lucidya, businesses can build profitable products, boost customer satisfaction, execute successful campaigns, and close more sales thanks to our extensive list of social media listening features.
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