How did Lucidya come to be?

Lucidya was built on a simple belief: brands thrive when they understand why customers feel the way they do.

We help businesses cut through the noise, find clarity in data, and turn insight into real connection. Clarity isn’t just what we deliver, it’s how we lead.

Think Clearly with Lucidya

Discover how we transform customer experience through AI-powered insights and clear, actionable data.

Lucidya by the numbers

Serving 75m+ customers across 13 countries through our clients worldwide 

2016

Company founded in Jeddah, Saudi Arabia

120

+

Large enterprise and government clients worldwide

92

%

Accuracy in Arabic sentiment analysis across 15 dialects

30

+

Channels and platforms
integrated into Lucidya’s unified suite

250

+

Lucidyans across  engineering, product,  sales, and support

Forward-thinking minds driving Lucidya’s impact

Executive team

Abdullah Asiri

CEO & Founder

Leading Lucidya from startup to biggest AI investment in MENA in 2025, Abdullah is redefining AI-native CX across the Arab region and beyond.

Dr. Zuhair Khayyat

CTO & Co-founder

With a PhD in Computer Science, Zuhair drives Lucidya’s AI strategy, turning cutting-edge research into practical, patented solutions.

Muhannad AlShaikh

CCO

Muhannad leads public sector engagements via growth strategies and customer solutions, backed by 20+ years at Microsoft and Cisco.

Sisir Das

CFO

A finance veteran with 20+ years across GE, Airtel, and Sprinklr, Sisir ensures Lucidya grows with efficiency, scale, and investor confidence.

Yara Milbes

SVP Marketing & Growth

Among Inc. Arabia’s Top 30 Women of Influence, with a key role in our $30M Series B, Yara leads brand, product marketing, GTM, and inside sales.

Scott Sorochak

SVP & GM, North America

Known for scaling tech businesses past $100M, Scott leads North American GTM and enterprise revenue, building offshore sales for global expansion.

Senior leadership

Hasan Al Hendi

Head of Products

Hisham Mosmar

Director of People and Culture

Khaled Sharaf

Director of Sales

Anand Saurabh

VP Engineering

Alaa Alherz

Performance & Strategy Director

Vanja Novakovic

Director of Product Marketing & Customer Strategy

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