Empowering Business To Maximize Benefit From CXM Analytics: Lucidya Announce Strategic Partnership with Lithe Consulting

Riyadh, KSA – AI-powered, unified customer experience platform (CXM), Lucidya recently announced a strategic partnership with UK-headquartered consulting firm Lithe Consulting™.

Under the terms of the new partnership, Lucidya’s customers will now be able to access full-circle consultancy services to maximize their CXM experience. Lithe will support businesses with the skills needed to make the most of Lucidya’s CX reports, further enhancing customer experience for their clients. Lithe will also provide high-level instructions and guidelines on how to use Lucidya’s platform effectively.

Commenting on the partnership, Muhannad AlShaikh, Chief Commercial Officer at Lucidya, shared, “Our vision is to create a thriving customer experience ecosystem that helps our clients achieve their business goals. Our partnership with Lithe will enable organizations to make the most of their data, ensuring that the right steps are taken for optimal results.”

Also sharing the added value of this partnership, Mark Horne, Chief Commercial Officer at Lithe  Consulting, explained, “At Lithe, we see data as the foundation for transformation, not just insight. Partnering with Lucidya enables us to combine their powerful AI-driven CXM analytics with our expertise in organizational change and agile execution to turn insights into tangible action. Together, we are helping businesses accelerate outcomes, drive growth, and redefine customer experience in the region.”

About Lithe Consulting

Founded in 2019 in the UK, Lithe Consulting specializes in empowering organizations to identify and prioritize the right features through a combination of quantitative and qualitative analysis techniques with minimal organizational disruption. Having coached over 250 teams across six countries, achieving efficiency gains of up to 200%, Lithe Consulting offers proven consulting strategies for modern businesses seeking enhanced predictability and operational success.

About Lucidya 

Lucidya is an AI-powered unified customer experience platform (CXM) designed to support CX and Marketing leaders in large enterprises, governments, and SMEs across the Arab world. Through the transformative power of AI, Lucidya enables organizations of all sizes to turn raw data into meaningful interactions and actionable insights, allowing them to build human connections and drive real business impact safely and securely. 

We are fully compliant with global and regional data privacy and security regulations, including SOC2 for data management standards and the SDAIA PDPL in KSA. Lucidya also adheres to the NIST Cybersecurity Framework (CSF), ensuring robust risk management practices, and comply with key US data privacy regulations.