Avoid common mistakes in social media listening to achieve better outcomes for your brand. Learn how to utilize filters, establish clear goals, and more.
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Lucidya is an AI-powered social media listening tool that provides valuable customer insights to help businesses succeed in Arabic-speaking countries.
Enhance your competitive analysis with these 10 valuable tips. Learn how to analyze SEO strategies, identify top-performing content, and more.
Learn how to measure and leverage share of voice (SOV) to gauge brand visibility, dominate industry conversations, and improve marketing campaigns.
Discover the power of sentiment analysis in understanding people’s emotions and opinions through their online expressions with Lucidya.
Explore the practical applications of artificial intelligence in marketing and customer experience.
Discover the importance of artificial intelligence in digital marketing and how it enhances various aspects of marketing strategies.
In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through […]
Discover the remaining Facebook marketing metrics you need to measure to determine the effectiveness of your campaigns.
In the previous part of this article, we talked about the concept of customer relationship management on social networks and its importance. Along with a set of tips to successfully manage your customers and prospects on social networks to achieve better customer relationships and to build an active and effective community. Here, we resume those tips: Using […]