Discover the top social media analytics tools to measure the success of your marketing campaigns. From sentiment analysis to competitor research.
Tag: Analytics
Lucidya is an AI-powered social media listening tool that provides valuable customer insights to help businesses succeed in Arabic-speaking countries.
Discover the power of sentiment analysis in understanding people’s emotions and opinions through their online expressions with Lucidya.
In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through […]
Discover the remaining Facebook marketing metrics you need to measure to determine the effectiveness of your campaigns.
In the previous part of this article, we talked about the concept of customer relationship management on social networks and its importance. Along with a set of tips to successfully manage your customers and prospects on social networks to achieve better customer relationships and to build an active and effective community. Here, we resume those tips: Using […]
Learn managing customer relationships on social networks with tips on building clear client personas, and responding to inquiries.
Many of us do a lot of effort during the research for accurate and reliable statistics and figures to make good decisions in our company. However, sometimes we discover that we’ve probably pursued the wrong approach by using unsuitable criterions standards that will not drive us the right information we are really seeking. In this […]
Learn how to analyze data accurately to make informed decisions avoiding common mistakes in data analysis