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importance of surveys
5 min read

The importance of surveys in developing your brand

In today’s highly competitive market, building a strong brand has become a prerequisite for entrepreneurs and companies. This is especially important as it’s now easier than ever for customers to replace brands if they are dissatisfied with a product.

On the other hand, having a strong brand can lead to a good reputation and the ability to win back customers, ultimately resulting in increased revenue.

However, as an entrepreneur, the most important question is how to measure the strength of your brand and the success of your business.

This is where surveys come in as a powerful tool that can be used to determine the success of a project through data analysis. Surveys can help entrepreneurs better understand the vision of consumers and meet their needs, which in turn can lead to improved product or service quality and enhanced trust in the brand.

But what is a survey?

Survey is defined as the process of questioning and collecting opinions from a specific group of target people for the purpose of collecting data about a service or product, and the primary goal of these surveys is to understand the needs of customers and assess their satisfaction with the service or product.

Steps of Conducting a Survey 

In order to ensure accurate results when conducting your survey, it is important to follow a methodology or a set of steps, which include:

  1. Setting an objective: Identifying the questions you want to answer is the first basic step of conducting a survey to understand the opinions and attitudes of the community in general.
  2. Identifying the Target Audience: Identify the target group that you are interested in getting their opinions about a particular product or service.
  3. Selection of survey method: The third step is to select an appropriate survey method, which may include options such as email, phone, or online surveys. The selection should be based on the method that is most suitable for the target audience.
  4. Preparing questions: In this step, it’s important to carefully prepare the survey questions to ensure that they elicit the desired responses. However, it’s important to avoid using complex or ambiguous language in the questions.
  5. Survey experience:  It’s recommended to test the survey on a small sample of the target audience to assess the clarity of the questions and how well they resonate with the intended recipients.
  6. Data collection: After the survey is completed, the next step is to collect the data that was obtained.
  7. Data analysis: The final step involves analyzing the collected data and creating a detailed report based on the findings.

The Importance of Conducting a Survey

Conducting a survey of entrepreneurs and brands is a key step in improving business performance and increasing the chances of success, here’s why:

Surveys are a powerful tool for identifying the strengths and weaknesses of products or services, allowing for improvements that meet customer needs and increase satisfaction.

Surveys are also important for engaging with the public, gathering opinions about the products or services offered, and using this feedback to enhance the overall customer experience.

Additionally, surveys help in analyzing the market by identifying customer needs and preferences, which can inform the development of new products or services that better meet those needs.

The Importance of Questionnaires in Research

To understand the significance of questionnaires in research, it’s important to first define what a questionnaire is.

According to the Arab Journal of Science and Research Publishing, a questionnaire is a research tool consisting of a series of questions designed to collect useful information from respondents. You can write or ask these questions orally, and you can administer them online, by phone, on paper, or in person.

We can categorize questionnaires as either open-ended or closed-ended. In an open-ended questionnaire, respondents are free to provide any level of detail they wish in their answers, whether short or long. In contrast, a closed-ended questionnaire provides respondents with a set of predefined responses from which to choose. But in some cases, questionnaires may be a combination of both open and closed formats.

Questionnaires are an essential tool in research because they enable the collection of data from a large number of people quickly and at a relatively low cost. Unlike other data collection methods, questionnaires do not require an interviewer to physically gather the data, nor do they require any special equipment or technical expertise to administer, making them more efficient and cost effective.

In addition to the benefits mentioned earlier, questionnaires offer several other advantages in research, including:

  • Flexibility for respondents to complete the survey at their convenience.
  • Standardization across respondents, minimizing differences that could arise from using multiple interviewers.
  • Reduced potential for interviewer bias, as there is no opportunity for the interviewer to intentionally or unintentionally influence the responses.

What are the different methods of conducting surveys?

Now that we’ve covered the steps of conducting a survey and its importance, it’s important to explore the different methods of opinion polling. These methods include:

  1. Traditional surveys: This method involves collecting opinions from individuals through written questionnaires, phone surveys, or in-person interviews.
  2. Online surveys: This method has become increasingly popular due to its flexibility and the widespread access to the internet through smartphones and other devices. Online surveys can reach a wide audience across multiple geographic locations and different age groups.

This method relies on the use of email, social media, or survey sites to collect opinions from individuals.

  1. Focus groups: This method involves bringing together a small group of individuals from diverse backgrounds to discuss a specific topic or product experience for a company, with the goal of collecting opinions and feedback from participants. Focus groups can help companies understand how people interact with marketing campaigns in a specific environment or context, for example.
  2. Media polls: This method involves collecting opinions through various forms of media such as newspapers, television, and radio.
  3. Personal interviews: This method involves collecting data by directly speaking with individuals by interviewing them and getting their opinions firsthand.

What are the different types of surveys?

The survey methods also encompass different types of surveys, which we will discuss in the following paragraphs.

  1. Telephone surveys: This type of survey is one of the most common methods of opinion polling, conducted over the phone by calling individuals through random numbers and asking for their opinions on a particular product or service.
  2. Electronic surveys: This method relies on the use of email, SMS, or even social media platforms such as Twitter and Facebook, to communicate with individuals and ask them questions.
  3. Written surveys: Regarding this type of survey, it involves sending paper questionnaires either by regular mail or email to individuals, We expect them to respond by answering the questions in the questionnaire.
  4. Personal surveys: This method involves conducting face-to-face interviews with individuals to ask them questions about a particular product or service and obtain their responses.
  5. Online surveys: At first glance, online surveys may appear similar to electronic surveys. While it is true that both are conducted remotely and do not require personal presence, online survey administrators use dedicated online platforms to ask questions to users and collect their answers, which is the key difference.

Surveying with Lucidya

Lucidya’s survey product is a powerful tool for collecting data from a specific target audience in order to gain insights on various topics. This tool is particularly effective for gathering feedback from customers, market audiences, or employees.

Lucidya’s survey tool allows you to efficiently manage thousands of user insights by aggregating all the data collected from customers and markets into simple dashboards. This tool helps you effectively manage the data you collect, without having to sift through millions of answers.

Lucidya’s polling products offer a range of powerful features to its users, including:

  • Viewing advanced insights.
  • The ability to analyze textual questions using Lucidya’s AI models, which can identify feelings, dialects and topics.
  • The ability to ask customer feedback questions such as (NPS, CES, CSAT).
  • You can easily share it by QR code.
  • The ability to filter responses over time.
  • Integration with the Lucidya CDP tool, which allows for the creation of unified user profiles based on survey responses. This also allows for the comparison of responses across different surveys, where applicable.

Order Lucidya’s free demo now and access our highly effective surveys


Surveys are a vital tool for businesses to comprehend the needs of their customers, predict their future desires, and analyze data to develop products or services that align with those needs. This can lead to an improved customer experience and ultimately result in greater success and differentiation from competitors.


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