In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through…
Facebook is one of the most important and fastest growing social networks, with nearly 1.6 billion active users per month, which many companies and brands are using as a main marketing platform. It has been proven that in order to build an effective community that is interested in your services & products, you should focus…
In the previous part of this article, we talked about the concept of customer relationship management on social networks and its importance. Along with a set of tips to successfully manage your customers and prospects on social networks to achieve better customer’s relationships and to build an active and effective community. Here, we resume those…
Twitter is one of the most popular social networking sites ever, with over 310 million active users per month and more than 1.3 billion created accounts. In addition, 500 million tweets are published daily, which is equivalent to 6,000 tweets per second! Like other social networks, your Twitter account needs to be constantly monitored, to…
Successfully managing your customer relationships is and effective part of shaping your brand image on social networks; this includes handling various complaints and inquiries successfully according to the strategy that has been developed for your CRM. People are increasingly using social networks to connect with brands. It is also a preferrable channels for customers to…
Social channels such as Facebook and Twitter has dramatically changed the way in which humans communicate with each other, and this by result changed the way companies are interacting with their customers. To compete and succeed on the various social channel platforms and to launch effective marketing campaigns, there is a set of challenges…
Many of us do a lot of effort during the research for accurate and reliable statistics and figures to make good decisions in our company. However, sometimes we discover that we’ve probably pursued the wrong approach by using unsuitable criterions standards that will not drive us the right information we are really seeking. In this…
In the past few years; the world of digital marketing has definitely become famous to the term od “influencers marketing.” The use of influential persons in their fields as a marketing tool to support brand growth become a vital channel to boost your brand’s reach. The strength of word-of-mouth marketing that is that based…
How data helps you making better marketing decisions The best and most influential decision is that mainly relies on accurate data and concrete numbers. The worst decision is, as you know, based on intuition and guesswork. One of the best aspects of digital marketing is how much data you can quickly access with just a…
Hashtags weren’t just invented to make tweets and publications on social networks looking more fun and attractive. You may have noticed the huge number of hashtags abused by the brands and people in their tweets and posts without any apparent reason or relevancy. Hashtags, when used the right way, will act as the most effective…