Category: Analytics

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 2

In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through…

7 Common Analysis Mistakes You Need to Avoid- First Part

Many of us do a lot of effort during the research for accurate and reliable statistics and figures to make good decisions in our company. However, sometimes we discover that we’ve probably pursued the wrong approach by using unsuitable criterions standards that will not drive us the right information we are really seeking. In this…

How Statistics Help Enhancing Marketing Strategies- Part 2

Through the first part of this article, we tackled some methods through which analytics can help in enhancing the digital marketing strategy, and expand your customer reach. You can read the first part from here. This part of the article shall tackle another set of methods. Communicating with Influencers Marketing through influencers has become one…

How to analyze the customers behavior and use it to achieve better results?

Getting acquainted with your targeted customers’ behaviors and actions helps you reach them quickly and allows you to provide an added value customized to fit their different needs. You are also able to help your customers use your products easier, and to guide them during the process. What is Customer Analysis? It is the act…

What Is The Importance of Social Media Analysis Tools?

A vital need in today’s digital marketing During the past few years; social media websites have proven to became a main component of digital marketing. They greatly switched the methods by which products and services are marketed. Thus, social media websites now give companies an unprecedented opportunity to connect with customers and target clients. Hence…