Category: Facebook

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 2

In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through…

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 1

Facebook is one of the most important and fastest growing social networks, with nearly 1.6 billion active users per month, which many companies and brands are using as a main marketing platform. It has been proven that in order to build an effective community that is interested in your services & products, you should focus…