Category: Social Media Analysis

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 2

In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through…

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 1

Facebook is one of the most important and fastest growing social networks, with nearly 1.6 billion active users per month, which many companies and brands are using as a main marketing platform. It has been proven that in order to build an effective community that is interested in your services & products, you should focus…

10 Tips To Manage Your Social Customers Relationships – Part 2

  In the previous part of this article, we talked about the concept of customer relationship management on social networks and its importance. Along with a set of tips to successfully manage your customers and prospects on social networks to achieve better customer’s relationships and to build an active and effective community. Here, we resume those…

How Statistics Help Enhancing Marketing Strategies- Part 2

Through the first part of this article, we tackled some methods through which analytics can help in enhancing the digital marketing strategy, and expand your customer reach. You can read the first part from here. This part of the article shall tackle another set of methods. Communicating with Influencers Marketing through influencers has become one…

How to analyze the customers behavior and use it to achieve better results?

Getting acquainted with your targeted customers’ behaviors and actions helps you reach them quickly and allows you to provide an added value customized to fit their different needs. You are also able to help your customers use your products easier, and to guide them during the process. What is Customer Analysis? It is the act…

What Is The Importance of Social Media Analysis Tools?

A vital need in today’s digital marketing During the past few years; social media websites have proven to became a main component of digital marketing. They greatly switched the methods by which products and services are marketed. Thus, social media websites now give companies an unprecedented opportunity to connect with customers and target clients. Hence…