Category: Social Media Marketing

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 2

In the first part of this article, we talked about some metrics by which you can evaluate the quality of your Facebook marketing activities and determine the return on investment of these activities; along with the importance of developing marketing plans that are mainly based on measurable metrics. In this second part we’ll go through…

8 Essential Metrics for Evaluating Your Marketing Activities on Facebook – Part 1

Facebook is one of the most important and fastest growing social networks, with nearly 1.6 billion active users per month, which many companies and brands are using as a main marketing platform. It has been proven that in order to build an effective community that is interested in your services & products, you should focus…

10 Tips To Manage Your Social Customers Relationships – Part 2

  In the previous part of this article, we talked about the concept of customer relationship management on social networks and its importance. Along with a set of tips to successfully manage your customers and prospects on social networks to achieve better customer’s relationships and to build an active and effective community. Here, we resume those…

10 Tips To Manage Your Social Customers Relationships – Part 1

Successfully managing your customer relationships is and effective part of shaping your brand image on social networks; this includes handling various complaints and inquiries successfully according to the strategy that has been developed for your CRM. People are increasingly using social networks to connect with brands. It is also a preferrable channels for customers to…

4 Social Media Marketing Challenges You Need To Overcome Today

  Social channels such as Facebook and Twitter has dramatically changed the way in which humans communicate with each other, and this by result changed the way companies are interacting with their customers. To compete and succeed on the various social channel platforms and to launch effective marketing campaigns, there is a set of challenges…