Predicting, analyzing and acting on social media conversations in real-time is a must for organizations. It’s not enough to just listen for keywords and hashtags – you can start with the locations that
matter most to increase situational awareness, reduce response time, and assist first responders.
Only relying on keyword and hashtag listening means you are missing two thirds of social media activity. Add location-based intelligence to your social media data set to increase your community engagement:
- Get notified about any political discourse in your region and analyze the content
- Track your campaigns to measure their impact and
- Create and maintain a positive public perception by measuring the key metrics and knowing influencers that drive social conversation