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Utilizing the latest and most advanced artificial intelligence tailored for the Arab world, the Lucidya product suite offers brands everything they need in terms of data and insights to better understand their customers on a granular level (who they are and what are their preferences) and a deeper level (what are their needs and expectations). This ultimately leads to enhancing the customer experience significantly, winning customer satisfaction, and elevating the brand’s reputation. Additionally, Lucidya’s products are utilized in complementary areas of customer experience management such as crisis management, market research, and effective planning and execution of marketing campaigns.