Understand Your Customers Better
The modern consumer is now empowered with various financial solutions. It is your job to win over your target audience by making them feel that your brand is the best option for their financial needs.
Lucidya’s customer experience analytics platform makes understanding your customers easily through our advanced sentiment analysis tool. Understand how your customers feel about your brand, what they really think of your products and services, and what drives them to trust their money with you.
- Track online conversations to analyze your target audience’s perception of your brand and rival institutions.
- Discover golden opportunities to connect with potential customers and influential personalities in the financial space.
- Turn more leads into sales by understanding the factors that encourage consumers to buy through social media analytics.
Find out Where You Stand in the Market
Understanding the position of your brand in the market is important for strategic planning. You might be the underdog, the market leader, or in between the financial services pile. What matters is to know where your brand stands so you can make better business decisions.
Discover your brand’s standing and reputation in the market in comparison with your competitors. Find out what separates your company from the rest and how you can close the gap between your competitors. Analyze your brand’s share of voice in the industry and find out opportunities to increase your influence through relevant social media strategies.
- Analyze your share of voice to benchmark your brand’s performance in the financial industry. Discover which strategies perform best to boost performance and improve cost-efficiency.
- Learn and emulate successful competitor strategies to accelerate the growth of your share of voice.
- Compare your brand against rivals across a wide range of metrics including growth, customer satisfaction, and response times with a single click.
Spot Golden and Hidden Opportunities
There are hundreds of golden opportunities hidden in online customer conversations, waiting for the right company to take advantage. Lucidya’s social listening tool allows you to dial in on important customer conversations to identify pressing problems and develop profitable solutions in response.
- Listen to conversations across multiple industries and channels to detect high-value customer needs and demands.
- Execute better marketing strategies by tailoring your messaging according to the insights gained from social listening.
- Take advantage of customer trends to gain an early head start over rivals for your products and services.
Overcome PR Disasters
Complaints are all-too-common among financial service providers—ignoring them is not an option. With Lucidya, you can identify unhappy customers and quell their concerns before they become serious problems.
- Detect dissatisfied customers by monitoring relevant social media keywords and assessing the sentiment around your brand.
- Configure instant alerts so your customer support team can connect with unhappy customers the moment they’re identified.
- Avoid PR disasters by planning successful recovery strategies with valuable insights gained from social listening.
