Introduction

Social media is a critical medium for businesses to master. Not only is it the biggest digital marketing channel, but it also one of the most lucrative income sources for businesses of all sizes. Here are several statistics that highlight the power of social media:

• Half of the world’s population—that is just over 3 billion people—use social media regularly. (Statista)
• 73% of marketers say social media has been “somewhat effective” to “very effective” in generating new business. (Buffer)
• 54% of customers use social media to research products and services before they buy. (Global Web Index)
• 49% of consumers say influencer recommendations help them make purchase decisions. (Four Communications)
• 71% of customers would recommend brands to their friends and family if they receive positive social media experiences. (Lyfemarketing)

These numbers show that social media is a massive contributor to business success in the 21st century. Businesses can no longer ignore its impact regardless of their industry.

However, social media marketing comes with its challenges. These include poor campaign visibility, unclear performance reviews, ineffective strategies, and other obstacles. Your brand needs to address these challenges to generate a good ROI from social media. 

In this guide , you will learn:

How to Win More Customers With Social Listening: A 5-Step Framework

Step 1: Laying Down the Groundwork for Social Listening

1. Choose a Social Listening Tool
2. Determine Your Goals
3. Determine Your Plan and Strategy
4. Choose Your Data Sources
5. Build Your Topics and Keywords

Step 2: Understand Your Brand

Step 3: Understand Your Industry

Step 4: Understand Your Competitors

Step 5: Understand Your Campaigns

How Brands Can Win More Customers with Lucidya’s Award-Winning Social Listening Tool

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