Use social as a real-time, global focus group to better understand markets and product use cases, and analyze competitive offerings. You can even filter results geographically—down to city level. Analyze influential users, sites and content to understand consumer feedback and build targeted outreach.
Things can be difficult to understand without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By using LUCIDYA’s dedicated Competitive Analysis dashboards, you can monitor competitors and benchmark your performance against them. You can analyze your competitors’ marketing techniques and highlight any potential failings in their own approach.
Monitoring your brand in social is not an option today. Take it a step further and turn social conversations into actionable insights. Listen to what people are saying about your brand, your products and your competition and stay a step ahead of the social web. Conversations about your brand happen day and night, and when bad news happens it can spread quickly. You need to be among the first to know when the conversation turn negative.
Analyze and benchmark your campaigns to see which are bringing the most ROI and what locations they more affected.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
– Warren Buffett
Warren Buffett said it best: reputations are extremely fragile, and they can be torn down in a matter of minutes. Your organization’s reputation is no exception.
A crisis will happen at some point. There’s no avoiding it. But with a careful social listening tool like LUCIDYA that equipped with real-time alerting system you will be able to contain the crisis at its very start before growing and spreading.
Proactively listen for people needing help or expressing dissatisfaction with your product, service, or brand, so you can react quickly and effectively, before negative sentiment spreads. Evaluate the effectiveness of your support-related content, support process, and uncover and quantify problems.
Learn what resonates with product users and early adopters to find new product development and improvement opportunities. Identify and quantify issues, track the success of new launches, and collect specific product feedback.